Case Study: OUAI boosts customer acquisition with Major Tom

OUAI boosts user acquisition by 63% with Major Tom

OUAI, an award-winning skincare and haircare brand, faced slowing user growth despite increasing revenue. Their focus on efficient remarketing to existing customers was bottlenecking future revenue potential. The vendor, Major Tom, identified this challenge and proposed a shift in paid media strategy toward acquiring new customers.

Major Tom implemented a strategy focused on new customer acquisition for OUAI's online store. They used targeted campaigns, optimizing for cost per acquisition and refining their approach with data insights. This pivot resulted in a 63% increase in user acquisition and a 73% increase in revenue, with 58% of monthly customers being new, providing a foundation for future growth.

OUAI