Case Study: Orkin boosts leads, cuts cost-per-lead, and grows revenue with Major Tom

Orkin boosts leads 50% with Major Tom

Orkin, the leading pest and wildlife control service in Canada, faced a challenge with its vast and confusing website. While the site had SEO depth, it compromised the user experience, causing visitors to get lost. Orkin hired the digital agency Major Tom to reorganize the site and implement a national campaign to boost digital leads and revenue.

Major Tom redesigned the website with a mobile-first, accessibility-focused approach to streamline conversions and improve usability. They complemented this with a hyperlocal digital ad strategy using dynamic ads. The solution led to a 50% increase in year-over-year leads, a 29% decrease in cost-per-lead, and a 54% increase in company revenue for Orkin.

Orkin