Case Study: Mission Hill Family Estate boosts website sessions with Major Tom

Mission Hill Family Estate boosts website sessions 99% with Major Tom

Mission Hill Family Estate, a globally-known winery, faced the challenge of a website that was difficult to navigate, not mobile-friendly, and did not reflect their sophisticated brand, resulting in low conversions. The need for a robust eCommerce experience became even more urgent during the COVID-19 pandemic. They engaged the digital agency Major Tom for a solution.

Major Tom redesigned the website with a user-centric UI/UX approach, incorporating seasonal imagery and authentic copy to tell the brand's story. They modernized the eCommerce platform to create a seamless online shopping experience. The results were significant, including a 99% increase in website sessions, a 94% increase in mobile sessions, and a 31% increase in average session duration, alongside positive user feedback.

Mission Hill Family Estate