Case Study: Milk Makeup achieves 172% revenue growth from social channels with Major Tom

Milk Makeup boosts revenue 172% with Major Tom

Milk Makeup, a vegan and cruelty-free beauty brand, needed to better connect with young makeup enthusiasts online to drive growth and achieve a stronger return on ad spend. They partnered with the vendor Major Tom to optimize their social media advertising and audience engagement.

Major Tom implemented a solution leveraging Facebook and Instagram ads, utilizing A/B testing and audience segmentation to optimize campaigns. This strategy resulted in dramatic growth, including an 860% year-over-year increase in new site users and a 172% YoY increase in revenue from social channels. Major Tom was directly credited for increasing site traffic and profits.

Milk Makeup