Case Study: MadeGood boosts U.S. eCommerce revenue with Major Tom

MadeGood boosts U.S. eCommerce revenue by 316% with Major Tom

MadeGood, a maker of tasty and allergen-free organic snacks, faced the challenge of establishing a consistent email marketing campaign that resonated with customers. Their previous efforts lacked automated flows for key touchpoints like abandoned carts and a regular cadence for newsletters. They partnered with the vendor Major Tom to address this.

Major Tom implemented a series of automated email flows triggered by user actions and created engaging newsletter campaigns. They tested A/B content variants to optimize open and click rates. This revamped approach generated significant results for MadeGood, including a 316% increase in U.S. ecommerce revenue and emails accounting for 26% of Canadian revenue.

MadeGood