Case Study: Loeffler Randall boosts transactions and ROAS with Major Tom

A Major Tom Case Study

Preview of the Loeffler Randall Case Study

Loeffler Randall boosts conversion rates 152% with Major Tom

Loeffler Randall, a fashion brand known for its creative, high-quality apparel and accessories, sought to grow its eCommerce business without losing its personal connection with customers. They partnered with the digital marketing agency Major Tom to expand their reach through authentic digital campaigns that would increase return-on-ad-spend while staying true to their brand values.

Major Tom conducted a deep dive to clarify the brand’s goals and built a holistic digital strategy. As a Google Premier Partner, they leveraged early access to beta programs to seize new opportunities. The results were significant, including a 20% increase in transactions, a 40% increase in ROAS, and a 152% increase in conversion rates, all while improving cost per acquisition and lowering overall marketing costs.


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