Case Study: Layfield Group achieves 10X more leads with Major Tom

Layfield Group boosts leads 10X with Major Tom

Vendor Major Tom tackled a website transformation for the Layfield Group, a company with two distinct lines of business in geosynthetics and flexible films. Their challenge was an outdated, organically grown website that was difficult to navigate and failed to reflect their position as an industry leader, causing prospects to struggle to find information.

Major Tom conducted deep research into the customer base and competitors, then built curated user journeys. They delivered a scalable, flexible website with a cohesive design across both business units. The results included a 30% decrease in bounce rate, a 200% increase in average session duration, and a 10x increase in leads.

Layfield Group