Case Study: JAYU Canada boosts Facebook link clicks with Major Tom

JAYU Canada boosts Facebook link clicks by 25% with Major Tom

JAYU Canada, a charity at the intersection of arts and human rights, faced a challenge in managing its social media with limited resources. With a lean team, they struggled with inconsistent branding, sustaining content, and effectively using social platforms to secure donations and elevate their storytelling. They engaged the vendor Major Tom for a social media strategy service.

Major Tom developed a paid and organic social media strategy for JAYU, establishing content pillars, a posting cadence, and a cohesive visual direction. Through regular collaboration, they tested new formats to showcase the charity's mission and artwork. The results included a 10% growth in their Instagram community, over 24,000 organic Facebook impressions in six months, and a 25% increase in Facebook link clicks.

JAYU Canada