Case Study: IPEX increases leads by 611% with Major Tom’s website revamp

IPEX increases leads by 611% with Major Tom

IPEX, a leader in thermoplastic piping systems, faced challenges with a website that lacked accessibility, a clear user journey, and consistent branding. They needed localized content and better integration with other customer touchpoints. They engaged the digital agency Major Tom to revamp their website.

Major Tom developed a dual-journey solution, creating a structured navigation for experienced users and a visual, 3D diagram-led experience for newcomers. They improved accessibility, clarified the user journey, and unified the brand design. This approach drove a 611% increase in lead form submissions, a 152% rise in email subscriptions, and a 39% increase in average time on page for IPEX.

IPEX