Case Study: Criteo boosts B2B conversions with Major Tom

Criteo boosts organic SEO traffic by 200% with Major Tom

Major Tom, a digital marketing agency, partnered with Criteo, a global B2B technology company. Criteo lacked an in-house team to improve conversion rates and needed expert help to plan lead strategies, increase B2B market interaction, create high-value content, and integrate user tracking for their marketing funnel.

Major Tom implemented a comprehensive B2B digital strategy, creating a custom content hub with marketing automation and a digital promotion plan. They optimized Criteo's YouTube strategy and integrated Google Analytics for user tracking. This solution led to a 200% increase in organic SEO traffic, a significant rise in website conversions, and over 400 videos optimized for YouTube, directly speaking to and converting their target audience.

Criteo

Linette Gomez

Head of Global Digital