Case Study: Copperleaf achieves a 164% user increase with Major Tom

Copperleaf increases users by 164% with Major Tom

Copperleaf, a market-leading enterprise software company, needed a new website to solidify its market position and generate leads, while managing legacy content and a growing international presence. The vendor Major Tom was engaged to address this challenge with a comprehensive UX-driven approach.

Major Tom conducted a UX review, then restructured the site and migrated content to a WordPress CMS, integrating Salesforce and Marketo. They regionalized the site with a global navigation. The results were immediate, with a 164% increase in users, a 118% increase in sessions, and a 40% increase in pageviews.

Copperleaf