Case Study: Cheetos achieves centralized, accessible brand website management with Majestic

Cheetos launches nearly 60 brand websites with Majestic

The customer Cheetos, a brand under PepsiCo Foods, required a comprehensive digital solution to manage and update its website alongside nearly 60 other Frito-Lay and Quaker brand sites. The challenge was to centralize all of these diverse digital properties onto a single, efficient technical platform. The vendor Majestic was tasked with this total rebuild to achieve this goal.

Majestic implemented a newly-minted platform called Hydra, which used a sophisticated custom template to provide creative flexibility for all brands. The solution ensured full accessibility and email compliance while integrating with multiple third-party platforms. The results successfully met the goals for the brand, marketing, and IT teams, driving engagement, elevating user experiences, and maximizing each brand's marketing dollar.

Cheetos