Majesco
14 Case Studies
Case Study: Aviva International achieves rapid product launches and real-time online illustrations with Majesco Life IllustratePlus
A Majesco Case Study
Aviva International’s Digital Journey in Illustrations Management
Aviva International, the wealth-management arm of Aviva plc, distributes customised offshore bonds and investment products to high‑net‑worth clients across multiple European markets through a large distributor network. It needed to offer bespoke, multi‑currency products and special distributor terms but was constrained by an inflexible, manual illustrations solution with no online quoting or straight‑through processing.
Aviva implemented Majesco Life IllustratePlus, using its Product Development Application to configure base products, allow authorised users to override parameters for special deals, and codify business rules so non‑IT staff can update products. The result: new products launched in days, real‑time online quotes across multiple products, straight‑through processing to back‑office systems, online documentation and client‑specific projections—giving Aviva the flexibility to meet its high‑service expectations.
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