Case Study: Leading Malaysian Insurance Company achieves 75% faster time-to-market and seamless online direct-sales capability with Majesco

A Leading Malaysian Insurer’s Transformation Journey for Conventional and Takaful Business

A leading Malaysian Takaful insurer faced a regulatory mandate from Bank Negara to offer commission-free standalone protection products (term, critical illness, medical and health) through at least one direct channel within a six‑month deadline. To meet this tight timeline and broaden distribution, the insurer needed a digital, customer-centric solution with real‑time policy issuance, payment gateway integration, multilingual document generation, automated handling of drop-offs and leads, and end‑to‑end integration across policy, claims and customer portals.

The insurer implemented Majesco Policy for L&A and Group together with Majesco Digital Solutions—pre-integrated portal and mobile channels for agents, customers and alternative distributors—creating a seamless online environment to quote, issue and service policies. The initiative delivered faster product launches (time to market cut from ~3 months to 3 weeks), first‑of‑its‑kind online policy selling in Malaysia, improved operational efficiency, broader online accessibility for customers and early compliance with the new regulatory guidelines.