Case Study: Newcastle Under Lyme Borough Council achieves 300% revenue increase with Maistro

Transforming Revenue Potential for a UK Public Sector Organisation

Newcastle-under-Lyme Borough Council was struggling to restart a stalled project to source a specialist provider for designing advertising hoardings. After months of delay, the council needed a faster, more efficient way to identify qualified suppliers and move the initiative forward. Maistro provided marketplace-based sourcing support to help unblock the project.

Maistro sourced, vetted, and shortlisted three specialist industrial providers within 10 days, enabling the council to select a supplier and proceed with delivery. The result was a 300% increase in income compared with previous rental values five months after completion, with potential annual income of up to £80,000 and a projected £800,000 share of profits over the project’s life.

Newcastle Under Lyme Borough Council

Newcastle-Under-Lyme Borough Council

Communications Director