Maistro
5 Case Studies
A Maistro Case Study
The Canadian Cancer Society partnered with Maistro to support its #HPVvaccine campaign, aiming to raise awareness of the link between HPV and cancer in males and females and increase uptake of the HPV vaccine through school-based vaccination programs. Lacking in-house capacity, the organization needed a fast-turnaround educational toolkit including 15+ short social videos, two promotional posters, a postcard, and FAQs.
Maistro delivered the project through its Marketplace service, sourcing and shortlisting three qualified suppliers within seven days and providing Statements of Work and project governance. This allowed the Canadian Cancer Society to run the campaign in parallel with other work without sacrificing quality, and the initiative helped secure advocacy wins, including Ontario’s expansion of the vaccination program to males and similar changes in other provinces.
Canadian Cancer Society
Manager, Regulatory Affairs