Case Study: University of Tulsa achieves advising and enrollment goals weeks early with Mainstay’s AI teammate Goldie

University of Tulsa reaches 92% advising ahead of schedule with Mainstay

The University of Tulsa sought to improve its advising and enrollment processes for its 2,600 students. The challenge was to meet these critical goals more efficiently to free up staff capacity for more complex student support needs. To achieve this, the university partnered with Mainstay and implemented its AI Teammate, named Goldie.

Mainstay's solution used the AI agent Goldie to automate student outreach with timely nudges, reminders, and personalized messages. This streamlined communication and reduced bottlenecks. The results were significant, with the university hitting 92% of students advised and 90% enrolled weeks ahead of schedule. This success allowed staff to shift their focus to providing deeper, more intentional support for students facing complex challenges.

University of Tulsa