Case Study: Tarleton State University boosts student engagement with Mainstay

Tarleton State University boosts outreach response rates to 40-50% with Mainstay

Tarleton State University sought to improve its student outreach and support efficiency, moving beyond ineffective mass emails. They partnered with Mainstay to implement an AI-driven messaging solution integrated with their EAB case alerts for smarter, more targeted interventions.

Mainstay's solution enabled the university to send timely, automated messages to students flagged in the EAB system. This approach achieved a 40-50% response rate, drastically reducing the staff follow-up workload by 50%. The results included faster student interventions and consistently high engagement across campaigns, allowing staff to focus their efforts more effectively.

Tarleton State University