Case Study: Louisiana State University boosts student help-seeking and engagement with Mainstay

Louisiana State University boosts student messages 200% with Mainstay

Louisiana State University partnered with Mainstay to implement their AI-driven engagement platform to improve student outreach and foster a culture where students actively seek support. The challenge was to increase student engagement and provide timely assistance throughout the academic journey.

Mainstay's solution involved deploying strategic, interactive messaging campaigns through their chatbot, Mike the Tiger. This included daily nudges during the first week of each semester to establish early engagement and targeted campaigns for complex processes like registration. The results were a 200% year-over-year increase in incoming student messages, a 60% response rate on key campaigns, and the ability to reach 20% more students without increasing message volume, significantly boosting student support and retention.

Louisiana State University