Case Study: Workout Anytime generates meaningful franchise leads with Mainland

Workout Anytime targets look-alike leads with Mainland to support growth across 160+ locations

Workout Anytime, a health and wellness franchise, sought to expand into new markets by finding qualified multi-unit franchisees but needed a strategy to target the right candidates. The brand partnered with vendor Mainland to address this franchise development challenge.

Mainland implemented a solution using its proprietary AMPD program to execute a targeted look-alike campaign. By analyzing the characteristics of successful multi-brand franchisees, Mainland identified and targeted a new audience of similar entrepreneurs with compelling ads. This strategy generated meaningful leads for Workout Anytime, attracting franchisees with strong track records to support the brand's sustainable growth.

Workout Anytime