Case Study: Wings and Rings boosts franchise leads and signed agreements with Mainland

Wings and Rings drives 600 leads and 17 franchise deals with Mainland

Wings and Rings, a restaurant franchise, faced a significant challenge with zero franchises sold in 2013, few leads, and a slim development budget. To reinvigorate its growth, the company engaged vendor Mainland and utilized its services, including the AMPD technology platform.

Mainland implemented a blend of PR, content marketing, and a new franchise development website. They crafted targeted articles and used the AMPD program to amplify this content, ensuring it reached a highly specific audience of qualified leads. This strategy delivered exceptional results for Wings and Rings, generating 600 leads and 17 new signed franchise agreements in the first year alone, with continued strong growth in subsequent years.

Wings and Rings