Case Study: Wild Birds Unlimited attracts the right franchise candidates with Mainland

Wild Birds Unlimited reaches 10,000 readers in 6 months with Mainland

Wild Birds Unlimited, a retail franchise focused on bird feeding, sought to expand into new markets by attracting the right franchise candidates. Their challenge was not just finding leads but building content to help potential franchisees truly understand the brand's unique culture and development process. They partnered with vendor Mainland for its content marketing and digital campaign services.

Mainland developed compelling content, including franchisee success stories and articles highlighting the brand's partnerships and opportunities. Using its AMPD technology for targeted digital campaigns, Mainland placed these stories in front of specific regional audiences. As a result, over 10,000 people read the content in a six-month period, with over 4,100 subsequently visiting the franchise development website, indicating highly qualified candidate interest.

Wild Birds Unlimited