Case Study: The Melting Pot lands Fox & Friends national exposure with Mainland

The Melting Pot lands a 3-hour Fox & Friends spot with Mainland

The Melting Pot, a legacy fondue restaurant franchise, faced a significant challenge reigniting its franchise development efforts after the COVID-19 pandemic had forced it to pause expansion and focus on supporting existing owners. The franchisor struggled to gain visibility and connect with the right potential franchisees. To address this, they partnered with the vendor Mainland for a comprehensive strategy involving content marketing, PR, and paid media.

Mainland implemented a full-circle strategy that centered on strong storytelling and awareness building to showcase The Melting Pot's brand value. This effort successfully secured a three-hour national television spot for the CEO and a franchisee on Fox & Friends, which was viewed by over one million people. This high-profile placement provided immense national visibility, helping the brand reclaim its spotlight and revive its franchise development momentum.

The Melting Pot