Case Study: The Melting Pot reignites franchise growth with Mainland

The Melting Pot boosts franchise inquiries with Mainland after 30 media placements and 10 million ad impressions

The Melting Pot, a fondue restaurant franchisor, faced a challenge reigniting its franchise growth after pausing expansion efforts to support its existing owners during the COVID-19 pandemic. To address this, it engaged vendor Mainland for a full-circle strategy utilizing public relations, content marketing, and digital advertising.

Mainland implemented a targeted campaign that included content creation, media placements, and digital ads to raise awareness among prospective franchisees. This strategy highlighted the brand's strengths and its modernizing restaurant remodel initiative. As a result, The Melting Pot saw a surge in franchisee interest, with Mainland securing nearly 30 media placements and generating nearly 10 million digital ad impressions over six months to re-establish a healthy development pipeline.

The Melting Pot