Case Study: Sylvan Learning boosts franchise visibility and media reach with Mainland

Sylvan Learning secures 95 interviews and $1.59M PR value with Mainland

Sylvan Learning, a leading provider of supplemental K-12 education with over 750 locations, faced the challenge of effectively communicating its adaptive solutions and resilience to both consumers and prospective franchisees, particularly during the seismic shifts in education caused by the COVID-19 pandemic. They partnered with Mainland to help redefine their brand narrative and highlight their points of differentiation in a challenging marketplace.

Mainland implemented a multifaceted strategy for Sylvan Learning that included creating tailored strategic content and securing earned media placements across trade and national outlets. This approach positioned Sylvan as a thought leader and resulted in substantial media coverage. In 2022 alone, Mainland's efforts secured 95 interviews and 67 media placements for Sylvan, generating a cumulative PR value of $1,588,300 and an ad value of $453,800, solidifying the brand's prominence in the ed-tech domain.

Sylvan Learning