Case Study: Sylvan Learning Achieves Hundreds of Media Placements and Franchise Growth with Mainland

Sylvan Learning secures 124 interviews and 125 placements with Mainland

Sylvan Learning, a leading supplemental education franchise, faced the challenge of effectively communicating its stability and unique value proposition to both families and potential franchisees during the economic uncertainty of the COVID-19 pandemic. They partnered with the content marketing agency Mainland to share this message and position the brand as a lucrative opportunity.

Mainland created and pitched strategic content that highlighted Sylvan's new virtual tutoring options and a franchisee support program, securing 124 interviews and 125 media placements by October 2020. This successful PR campaign, amplified through Mainland's content engine 1851franchise.com, positioned Sylvan as an invaluable resource for families and a top business opportunity for prospective franchisees.

Sylvan Learning