Case Study: Slim Chickens boosts brand presence and local franchisee sales with Mainland

Slim Chickens secures 125 media placements and $1.5M in PR value with Mainland

Slim Chickens, a fast-casual restaurant franchise, needed a more comprehensive PR strategy to increase brand awareness for new store openings in developing markets and to drive consistent sales for its local franchisees in established areas. To meet this challenge, they partnered with the vendor Mainland for public relations services.

Mainland implemented a consumer-focused media strategy that included press releases for new openings, bi-monthly multi-market pitches, and a campaign focused on securing television segments. This solution secured 125 media placements in 2022, earning over $1.5 million in PR value and over $450,000 in ad value, substantially boosting exposure and driving store-level revenue for the growing franchise system.

Slim Chickens