Case Study: Right at Home boosts franchise growth and brand authority with Mainland

Right at Home secures 106 interviews and 75 placements with Mainland

Right at Home, a senior care franchise, partnered with PR vendor Mainland to boost franchise development and enhance its brand visibility. Their challenge evolved to include balancing franchise communications with consumer-focused press to establish thought leadership in the senior care industry.

Mainland implemented a multifaceted PR strategy, securing media placements for franchise milestones and positioning the brand as an expert on senior wellness topics. This solution resulted in significant media exposure, including a feature in The Wall Street Journal. In 2022 alone, Mainland's efforts secured 75 media placements for Right at Home, generating a PR value of over $1.3 million.

Right at Home