Case Study: Property Damage Appraisers boosts email open and click rates with Mainland

Property Damage Appraisers, Inc. boosts email open rates to 22% with Mainland

Property Damage Appraisers, Inc. (PDA), a national property damage appraisal firm, faced a challenge with its email marketing campaigns. Its strategy lacked coordination and targeting, leading to customer overload and poor performance, with open rates of only 10%. The vendor, Mainland, was engaged to address this issue.

Mainland implemented a new quality-over-quantity email strategy for PDA, consolidating content into a single monthly newsletter and aligning it with a content calendar. This solution immediately improved engagement. The first consolidated email saw an open rate of 22%, nearly double the previous average, and a later email achieved a click-through rate of 16%, a significant increase from the previous 1%. Mainland successfully rescued email as a powerful marketing channel for the customer.

Property Damage Appraisers, Inc.