Case Study: Pool Scouts grows franchise interest and secures 32 media placements with Mainland

Pool Scouts secures 32 media placements and $1.7M PR value with Mainland

Pool Scouts, a pool maintenance franchise under Buzz Franchise Brands, faced the challenge of generating investor interest as an emerging brand in a fragmented industry. They partnered with the vendor Mainland to execute a B2B PR and content strategy aimed at increasing franchisee prospects. This need became more urgent in 2020 when the COVID-19 pandemic created a boom in demand for home services, and Pool Scouts required a strategy to capitalize on this relevant opportunity.

Mainland implemented a creative B2B PR strategy that positioned Pool Scouts as professional leaders and leveraged the increased consumer demand story. They secured numerous media placements on local news outlets, in industry magazines, and on franchise blogs throughout 2020. As a result, Pool Scouts secured 32 media placements with a significant PR value, experienced 46% growth in systemwide revenue, and added 14 new franchisees. Mainland's efforts were credited with driving this impressive franchise development momentum.

Pool Scouts