Case Study: Pollo Campero achieves franchise growth momentum with Mainland

Pollo Campero drives 34 interviews and 24 media placements with Mainland

Pollo Campero, a Latin American chicken brand, faced stagnation in its U.S. franchise development growth. The brand struggled to articulate its value proposition to potential franchisees and answer the critical "Why You?/Why Now?" questions. To address this, they engaged Mainland, a marketing company, for its expertise in franchise development strategy.

Mainland initiated the engagement with a comprehensive franchise assessment, leading to an omni-channel strategy. This included optimizing the brand's website, creating dedicated content on 1851 Franchise, and launching a PR strategy that secured significant media placements. Mainland also managed lead qualification and helped develop mobile Road Show Discovery Days. These efforts resulted in a PR Value of $509,600, an Ad Value of $145,600, 24 secured media placements, and a transformed franchisee lead pipeline culminating in signed deals.

Pollo Campero