Case Study: Paris Baguette boosts brand awareness and lands Fox & Friends placement with Mainland

Paris Baguette secures Fox & Friends placement reaching over 1 million viewers with Mainland

Paris Baguette, a global French-inspired bakery café franchise, faced a significant challenge when expanding in the U.S.: a lack of brand awareness was hindering its franchise sales efforts. To support its explosive development plan, the franchisor needed to become a household name and partnered with vendor Mainland to achieve this goal.

Mainland implemented a full-circle PR strategy focused on securing consistent, multi-platform exposure to build credibility. This persistent effort culminated in a national television placement on Fox & Friends, which reached over one million viewers. The segment generated an unprecedented surge in traffic to the franchise development website and directly led to new inquiries from potential franchisees, successfully raising brand awareness across the country.

Paris Baguette