Case Study: Paris Baguette drives exponential North American franchise growth with Mainland

Paris Baguette drives franchise growth with Mainland, signing 98 U.S. locations and opening 20 cafés

Paris Baguette, a global bakery café franchise, sought to expand its presence in North America beyond its established base in Asian communities. The brand faced the challenge of not being well-known outside of this demographic. To drive franchise development, they partnered with vendor Mainland to increase their brand visibility.

Mainland implemented a comprehensive strategy using organic content, public relations, and targeted digital ads (AMPD) to increase exposure. This included press releases for every new franchise signing and café opening. The results were exponential franchise growth, including 98 signed franchise agreements and 20 new café openings. Mainland's efforts also generated over 75 pieces of content, nearly $1.5 million in PR value, and over $390,000 in ad value in 2023 alone.

Paris Baguette