Case Study: Mosquito Joe drives nationwide franchise growth with Mainland PR placements

Mosquito Joe grows to 335+ territories and secures $7M PR value with Mainland

Mainland provided media relations support to Mosquito Joe, a young mosquito control startup. The challenge was to help the brand kickstart its franchise sales growth by getting its story in front of a wider audience to fuel nationwide expansion.

The solution implemented by Mainland focused on sharing the human stories behind the brand, from corporate staff to local franchise owners. They capitalized on seasonal news and found creative angles for year-round coverage. As a result, Mainland helped Mosquito Joe grow from one location to over 335 territories, securing more than 600 media placements with a collective PR value exceeding $7 million.

Mosquito Joe