Case Study: MOOYAH Burgers, Fries and Shakes grows from 10 to nearly 100 locations with Mainland

MOOYAH Burgers, Fries and Shakes grows from 10 to nearly 100 locations with Mainland

MOOYAH Burgers, Fries and Shakes, a better-burger brand, faced the challenge of standing out in the crowded fast-casual restaurant segment to attract both customers and franchise investors. They partnered with the vendor Mainland for integrated public relations and marketing services to drive brand awareness and support their franchise development goals.

Mainland implemented a dual-focused strategy, creating campaigns with consistent messaging to promote the franchise opportunity to target investors while also running consumer-focused promotions for menu items. This solution successfully grew MOOYAH from 57 to 78 open locations, with agreements for 35 more. Mainland also secured major media placements in outlets like the Wall Street Journal and USA Today, which significantly drove franchise growth.

MOOYAH Burgers, Fries and Shakes