Case Study: Mighty Quinn’s Barbeque grows national franchise interest with Mainland

Mighty Quinn’s Barbeque drives hundreds of franchise leads in 2 years with Mainland

Mighty Quinn’s Barbeque, a New York-based BBQ franchise, sought to grow its brand awareness outside of its home region to support its national franchising goals. The challenge was a lack of recognition beyond the tri-state area. The vendor, Mainland, was hired to provide strategic PR services to communicate the brand's story to new audiences.

Mainland implemented a solution that positioned the pitmaster as a national barbecue authority, leveraging national events and media outlets to tell the brand's story. This strategy generated hundreds of qualified franchise leads and significantly increased the brand's media profile. As a result, Mighty Quinn’s signed on two new franchisees, and Mainland's efforts secured media placements with an estimated value of $318,500.

Mighty Quinn’s Barbeque