Mainland
56 Case Studies
A Mainland Case Study
Lightbridge Academy, a fast-growing early education and child care franchise, faced the challenge of refreshing its brand narrative and boosting franchise development in an evolving digital landscape. To address this, they partnered with vendor Mainland for a comprehensive strategy involving content marketing, PR, digital initiatives, and consultation.
Mainland implemented a multifaceted solution that included creating a franchise development website, publishing regular content, and executing a targeted PR campaign. This strategy resulted in a record-breaking year for Lightbridge Academy, with 27 units sold in 2022 and a significant surge in online lead generation, successfully powering their national expansion.