Case Study: Home Clean Heroes jumpsstart franchise growth with Mainland

Home Clean Heroes secures $2.2M in PR value with Mainland

The customer, Home Clean Heroes, an emerging cleaning service franchise, faced the challenge of low brand awareness and a small budget while trying to achieve ambitious growth. The vendor, Mainland, used targeted PR campaigns to address this challenge and build credibility for the brand.

Mainland implemented a strategy to identify the brand's unique differentiators and secure earned media placements. This solution generated significant press coverage, resulting in over $2.2 million in PR value and helping to secure new franchisee agreements in key markets. The vendor's efforts successfully built an online footprint that attracted prospective franchisees and supported the customer's growth goals.

Home Clean Heroes