Mainland
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Case Study: Hand & Stone Massage and Facial Spa doubles franchise leads with Mainland
A Mainland Case Study
Hand & Stone Massage and Facial Spa doubles franchise leads with Mainland
Hand & Stone Massage and Facial Spa, a massage and facial spa franchise, faced a challenge with its stale franchise development website that no longer conveyed its zen brand identity or effectively showcased its franchise opportunity. To address this, the company partnered with vendor Mainland for a strategic overhaul of the site.
Mainland executed a full website relaunch focused on best practices, creating a more compelling user experience with clear calls to action and a refreshed look that highlighted the brand's relaxing services. The new site also featured rich people stories about franchisees to humanize the brand. As a result, franchise leads more than doubled for Hand & Stone following the April 2019 launch.
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