Case Study: GYMGUYZ grows to 250 units with Mainland

GYMGUYZ grows to 250 locations in six years with Mainland

GYMGUYZ, a mobile fitness franchise, retained Mainland (then known as No Limit Agency) to help it overcome a lack of name recognition outside of its home state. The emerging brand had ambitious growth goals but needed help marketing its unique franchise opportunity to the right audiences in new markets.

Mainland helped GYMGUYZ define its target franchisee personas and then produced compelling content, including personal stories from new franchisees, which was pitched to relevant media outlets. This strategy drove hundreds of qualified leads. As a result of partnering with Mainland, GYMGUYZ grew to over 250 locations across 21 states, Canada, and the U.K., experiencing 801% growth in the past three years alone.

GYMGUYZ