Case Study: Famous Toastery boosts franchise growth with Mainland

Famous Toastery earns $75,000+ in media value with Mainland

Famous Toastery, a breakfast/lunch/brunch franchise, needed to regain its pre-pandemic momentum and attract new investors after a period of paused growth. The challenge was to break through a changed media landscape to communicate its successful navigation of the COVID-19 crisis and its renewed readiness for expansion. The company re-engaged its vendor, Mainland, for a public relations strategy.

Mainland implemented a robust earned media strategy focused on targeted outreach to key business audiences. This solution secured high-profile placements in outlets like Fox Business and Franchising.com, generating a PR and ad value exceeding $75,000. Mainland's efforts successfully positioned Famous Toastery front and center with potential investors, supporting the brand's growth goals.

Famous Toastery