Case Study: Famous Dave’s boosts brand reputation and PR visibility with Mainland

Famous Dave’s earns $7.3M in PR value with Mainland

Famous Dave's, a legacy BBQ franchise, was struggling with a negative public perception due to financial reports, store closures, and rapid executive turnover. To reinvigorate growth and assure prospective franchisees, the company retained the vendor Mainland to build and execute a comprehensive PR strategy.

Mainland worked closely with Famous Dave's leadership to define a new brand story and then leveraged its full content marketing model to pitch targeted stories to trade, local, and national media. This strategy successfully repositioned the brand as a forward-thinking innovator. As a result, Mainland secured over $7.3 million in PR value for Famous Dave's and achieved a 79% increase in secured PR placements between 2018 and 2019.

Famous Dave’s