Case Study: Eggs Up Grill accelerates franchise growth with Mainland

Eggs Up Grill secures $680,050 in PR value with Mainland

Eggs Up Grill, a breakfast franchise aiming to grow from 24 to 100 units, faced the challenge of telling a compelling brand story to attract new franchisees and support its rapid expansion. To achieve this ambitious growth goal under CEO Ricky Richardson, the company enlisted the marketing and PR firm Mainland.

Mainland developed a strategic content and PR plan that highlighted the success of existing franchisees and the strength of the brand's leadership. This solution included targeted digital marketing and a broader media campaign. As a result, Mainland secured 39 third-party articles, generating over 95,500 content reads and providing a PR value of $680,050. This exposure helped Eggs Up Grill increase franchise deals and become a recognized name in the industry.

Eggs Up Grill