Case Study: Concrete Craft boosts franchise development site traffic with Mainland

Concrete Craft boosts franchise site traffic by 160% with Mainland

Concrete Craft, a decorative concrete franchise, faced the challenge of illustrating its well-positioned business model and low-cost franchise opportunity to prospective buyers in specific target markets. To achieve this growth, the company partnered with vendor Mainland for a strategic content marketing and campaign solution.

Mainland implemented a solution that included producing a series of monthly content and executing AMPD campaigns to reach the right audiences. This strategy drove hundreds of qualified leads to the franchise development website. One AMPD campaign run by Mainland resulted in a 160% increase in users and a 140% increase in sessions to the site. This effort contributed to Concrete Craft growing 400% above its sales goal and welcoming 46 new franchisees in 2020.

Concrete Craft’s