Case Study: Christmas Decor doubles sales leads and earns $1M in PR with Mainland

Christmas Decor wins $1.09M in PR value and doubles web leads with Mainland

Christmas Decor, a holiday lighting and decorations franchise, faced a challenge in 2020. Despite having a strong brand and many local franchisees with great stories, their PR efforts had grown stale. They were not getting the media placements needed to build on their momentum, especially during a pandemic when they knew their service could bring much-needed cheer to communities. They sought a PR partner to help tell their story and partnered with Mainland for its public relations services.

Mainland implemented a strategic media relations campaign, focusing on local markets and creating multi-market stories. They secured numerous high-profile placements, including interviews on Fox Business and features in the Washington Post. This effort generated over $1 million in PR value. The results were significant: Christmas Decor saw an 18% increase in year-over-year sales, web leads nearly doubled, and the franchise system grew by 22% with 19 new franchisees.

Christmas Decor