Case Study: Checkers & Rally’s Revives Franchise Development with Mainland

Checkers & Rally’s sells 80+ franchises a year with Mainland

Checkers & Rally’s, an iconic drive-thru restaurant franchise, faced stagnant franchise sales and a brand perception problem. They retained the PR agency Mainland to elevate awareness of their franchise opportunity and improve consumer sentiment.

Mainland implemented a robust media strategy, which included securing a high-profile appearance on Undercover Boss and initiating the "Wiener Wars" campaign. This approach resulted in over $51 million in collective PR value and helped the brand award an average of more than 80 new franchise locations per year, successfully reviving its development.

Checkers & Rally’s