Case Study: Big Blue Swim School achieves 81 signed franchise units in just over 18 months with Mainland

Big Blue Swim School signs 81 units in just over 18 months with Mainland

Big Blue Swim School, a provider of children's swim lessons, faced the challenge of achieving aggressive franchise growth with low national brand awareness and a high investment cost for prospective buyers. To illustrate its turnkey business model and strong economics, the company partnered with vendor Mainland for strategic content marketing and execution.

Mainland implemented a solution that involved producing a pool of content about the franchise opportunity and using its AMPD technology platform to target the right audiences with digital marketing. This strategy drove hundreds of qualified leads and resulted in Big Blue Swim School signing 81 franchise units across 18 states in just over 18 months, a significant increase from its original five corporate locations.

Big Blue Swim School