Case Study: AZEK Building Products achieves higher social media engagement with Mainland

AZEK Building Products drives 56,052 social engagements with Mainland

AZEK Building Products, a building-product manufacturer, needed a more visual marketing strategy to increase engagement on social media. They partnered with the vendor Mainland to leverage its storytelling and social media marketing services.

Mainland implemented a visual marketing strategy focused on creating authentic, user-generated content for platforms like Facebook, Instagram, and Twitter. This included running contests and campaigns targeting both contractors and consumers. As a result, Mainland helped AZEK achieve over 56,000 engagements, 15 million impressions, and significant local media coverage from their efforts.

AZEK Building Products