Case Study: U.S. Cellular streamlines field marketing with MainEvent

U.S. Cellular - Customer Case Study

U.S. Cellular partnered with MainEvent to build a software solution for scheduling, managing, and reporting on its field marketing and experiential activities. As a regional carrier running one of the industry’s largest local marketing programs, U.S. Cellular needed a more efficient way to coordinate executions, approvals, communications, and data capture across its teams.

MainEvent delivered a customized platform with request and approval workflows, automated notifications, real-time lead capture and reporting via API, coupon fulfillment integration, and configurable text/email communications. The solution also gives U.S. Cellular administrative control for future updates, and the company reports that the system provides an intuitive fit for its business while helping quantify the outcome of every execution.

U.S. Cellular

Rachel Bowman

Local Marketing & Brand Activation Manager