Case Study: DirecToHispanic improves event tracking and reporting with MainEvent

DirecToHispanic - Customer Case Study

DirecToHispanic, a full-service experiential marketing promotions company running 15,000+ in-store events each year, needed a better way to manage scheduling, recapping, and reporting across hundreds of brand ambassadors and thousands of executions. They turned to MainEvent to help organize and track event activity more efficiently while reducing manual work and user error.

MainEvent implemented customized recaps, a centralized portal, and robust reporting tools that let DirecToHispanic track inventory, sales, samples, coupons, and per-event performance in real time. As a result, DirecToHispanic can analyze product and store performance at the account, market, and regional levels, giving both the company and its clients deeper insight and more actionable reporting.

DirecToHispanic

Sonia Friedman

Field Marketing Director